The Broadcasters Foundation of America is circling Thursday, July 20, on the calendar ("Giving Day") as a time to highlight its efforts to support colleagues in broadcasting who need financial assistance due to critical illness, accident or disaster. It's also using the day to raise awareness of the foundation so that anyone in radio and television who might qualify for aid knows about its charitable mission and can apply.
“Giving Day is an opportunity for everyone in radio and television to help our colleagues,” Tim McCarthy, president of the Broadcasters Foundation, said in a statement. "As broadcasters, we are storytellers. Whether behind the scenes in marketing, sales, or administration, part of the production team, or on-air talent, everyone in the radio and television broadcasting profession has a common goal: to share vital stories with their communities. But who is there to help these essential community members when a natural disaster strikes, or an illness disrupts a family’s financial security and safety? The Broadcasters Foundation of America’s unique mission is to support our professional community during these hard times, when our colleagues are unable to work and struggling to pay basic living expenses.”
