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Birmingham Post

Business

Hannah Baker

Brittany Ferries planning to bring French tourism boost to Plymouth

Brittany Ferries Plymouth Brittany VisitBritain Britain Channel

Plymouth is hoping to welcome an influx of French tourists to the city this year through a new initiative with cross-channel operator Brittany Ferries. The partnership, which is being financed by VisitBritain’s GREAT Gateway Innovation Fund, will promote the benefits of sailing to Britain’s Ocean City.

The joint campaign is focusing on North West France - from Brittany, Normandy and the Loire regions across to Paris - and is hoping to target the post-Covid-19, short-break travel market.

Brittany Ferries, which has its UK headquarters in Plymouth, sails from Roscoff to Plymouth once or twice a day from March to November. Sailings take around six hours by day and nine hours by night.

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