Britons worst hit by cost-of-living crisis more likely to vote Labour, poll shows

Britons worst hit by the cost-of-living crisis are increasingly more likely to vote Labour, a poll shows.

People who fell into YouGov’s “worried and suffering” category favour Keir Starmer ’s party by 58% to 11% over the Conservatives.

It is an increase from 2019 when people in a similar position backed the party by 46% to 36% over the Tories.