British Gas have announced that they will become the latest firm to pay customers to reduce their electricity consumption during peak hours - in an effort to help take pressure off the grid.
The firm - which is the largest energy supplier across the UK - said it has hopes of 100,000 customers signing up to the brand-new scheme, as it rolls out the Demand Flexibility Service for the first time.
The announcement reveals that BG have became the latest and largest supplier to sign up to the scheme - which is run and operated by the National Grid.
