
BriteCo, a tech-enabled direct-to-consumer jewelry and watch insurance company, this week secured a $9 million Series A. The round was led by Brand Foundry Ventures while Western Technology Investment and Hyde Park Angels participated.
In light of the raise, Benzinga spoke with founder and CEO Dustin Lemick regarding commitments to raise the firm’s customer base and fulfilling the company’s mission to bring the jewelry insurance experience into the digital age.