A UK supermarket has left one of Britain's most tattooed men disgusted after a member of staff made discriminatory remarks in front of his children.
Keith Gordon was approached by an employee while he shopped on a family holiday in Brighton before being told to leave the premises because he was not welcome.
The 66-year-old, who lived tattoo-free until his fifties but is now covered head to toe in body art, was left fuming after the incident.
The Mirror reports that Keith, from Romford, east London, said: "I couldn't believe he had the audacity to come up to me and comment on how I looked in front of my kids.
"It's my body, my choice and his behaviour was discriminatory in all senses of the word."
The dad said that one employee took offence to how he looked while he was shopping.
The employee walked up to Keith and told him he had to leave saying he wasn't welcome in the store.
Keith was shocked at how he'd been treated, so he went home and complained to the supermarket - who later issued him an apology and a £20 shopping voucher.
He says he is frustrated by strangers feeling they have the right to target him because of his unique look - but equally loves the positive attention and being different.
The retired civil servant continued: "A lot of people look at me aggressively. They look almost saddened and angry but I don't understand why - it's me who's looking like this, not them.
"This member of staff obviously hates tattoos and has a problem with people who have them and he couldn't control himself - it's disgusting.
"I was so angry I went home and complained to the supermarket and thankfully they took the responsibility.
"Part of being different is dealing with negative comments and ignorant people - but overall I love the attention."
The dad-of-three got his first tattoos at 17-years-old, but underwent several skin grafts four years later to remove them.
He then didn't feel the need to get any new tattoos until he hit 52, when he suddenly decided he missed his old body art.
Keith returned to the tattoo parlour to reinvent himself, but this time around took his look to new extremes.
After having his ink removed as a young man, Keith went full circle - tattooing most of his body, including his eyelids.
Fourteen years on and after spending tens of thousands of pounds on his ink designs, there is now next to no skin he has left uncovered.
He now hails himself as 'the coolest looking guy in Essex'.
Keith said: "I don't know how many there are in total. I've lost count. It is just one big project.
"But getting my whole head tattooed was a very extreme, intense experience.
"There was a feeling of euphoria coming out knowing I had got another new piece and that I'd managed to stand the pain.
"At times it was very, very painful especially around the corner of the eyes, the lip and parts of the inner ear - that was absolutely killer."
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