Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Kate Devlin

‘Britain is expensive, run-down and prejudiced’: The ad campaign aimed at driving away Albanian migrants

A government-funded advertising campaign depicts the UK as expensive, run-down and prejudiced – in a bid to dissuade Albanian migrants from coming to the country.

Videos used in the social media drive, designed to reduce the number of people on small boats crossing the Channel, show shops covered in graffiti and broken furniture scattered on a housing estate.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.