A Bristol-based tech start-up which has been used by global firms such as Asos and Unilever to drive word-of-mouth sales has raised £2.5m in funding.
Duel has developed a platform for consumer brands to engage with and grow via communities of advocates - such as customer ambassadors, socially active followers, and industry professionals.
Co-Founder and chief executive Paul Archer said content created by “real people” was becoming more influential on purchase decisions, as opposed to “ads generated by businesses”.
