A Bristol start-up has agreed a deal with the Australian Government to help exporters from the country expand into the UK.
HdE AGENCY, a marketing business based in the Engine Shed by Temple Meads, will connect Australian businesses across a variety of tech sectors to the British market.
The partnership with the Australian Trade and Investment Commission (Austrade) was agreed after the Bristol business was recognised for its work with one of Australia’s largest enterprise tech companies, TechnologyOne, to raise UK brand awareness.
“This excellent work by everyone at HdE has been recognised by the Australian Government and has brought us to this exciting opportunity, allowing us to assist more Australian tech businesses to gain UK and EU market entry,” said Ashley Wheeler, the company’s chief executive.
“We've been operating in really challenging markets for the past few years with the global context, but we are so proud of this partnership with Austrade.”
The UK agency, which is in its third year, will be collaborating with TechSPARK UK to provide a variety of support services designed to facilitate successful UK expansion, including:
one-to-one coaching and advice around key areas such as market and fundraising strategies, feedback on pitch materials, and guidance on potential targets and investors;
market-sector profiles including market and industry intelligence, an overview of opportunities, upcoming accelerator programs and major events;
a series of deep-dive sessions that will cover key topics of interest around doing business in the UK;
the organisation (in collaboration with Austrade) of demo days and pitch events to help promote the Australian technology companies;
the organisation (in collaboration with Austrade) of physical and/or virtual market visits for Australian technology companies.
As part of the partnership, 11 Series A scale-up-level fintech companies have already flown to the UK from Australia to attend networking events with the British finance market and meet industry experts, potential customers and investors.
This included the Innovate Finance conference at the Guildhall in London and an industry roundtable with NatWest, Coutts and RBS Group, HdE AGENCY said.
