Newcastle United's new shirt sponsor Sela, known for hosting grand events in Saudi Arabia, want to create an incredible matchday experience for fans at St James' Park in the coming years.
The Saudi-based company have signed a 'multi-year' deal with Newcastle, said to be worth £25m-per-season. The kit launch on Friday was a huge success, with Newcastle fans overwhelmingly happy with design for the 2023/24 campaign.
Newcastle have confirmed designs will soon be drawn up for a fanzone situated on Strawberry Place, with Sela set to play a big role in the development. Ibrahim Mohtaseb, Senior Vice President at Sela, has revealed his business wants to work together with the club to vastly improve the entire match day as a whole for supporters.
