AI is a hugely divisive topic in the creative industries, especially when it comes to music. Fans typically favour authenticity – something that many feel is lost when it comes to AI-augmented content – so when rock band Bring Me the Horizon (BMTH) showcased their new live AI visuals, predictably the group received some flak from fans.
Whether we like it or not AI is everywhere. From productivity tools to image generators – if you've got an issue, there's typically an AI for that. The band's live show AI augmentation undoubtedly straddles the uncomfortable line between tech innovation and creative authenticity, but it's clear that fans aren't keen to embrace the change anytime soon.
