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Windows Central
Windows Central
Technology
John Callaham

“Bring Android apps to Windows.” Ten years later, Microsoft’s app-gap problem still exists, but we have AI and Phone Link as alternatives

Surface Pro Microsoft Store.

Ten years ago, we covered one of Microsoft’s most forward‑looking ideas: encouraging Android developers to port their apps to Windows 10 and link notifications through Cortana. It was a glimpse of a company trying to unify ecosystems before “cross‑platform” became a default expectation.

In 2026, that vision still feels important. Microsoft’s current AI strategy — spanning Windows, Android, and the cloud — builds directly on the same connective tissue Astoria (Android app emulation) and Cortana (early AI assistant) once represented. Back then, it was about notifications and app parity; today, it’s about intelligent context and seamless device continuity.Some are even predicting that we won't need apps in the coming years, as AI will handle it all.

Looking back, this story reads like an early chapter in Microsoft’s long game to make Windows not just an OS, but a hub for every platform around it. While it didn't work out quite as expected, we do have Phone Link today to help bridge that gap. — Daniel Rubino, Editor-in-Chief

The original article, Microsoft encouraging Android-to-Windows 10 app ports via Cortana notifications, was published on June 10th, 2016, by John Callaham.

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