BrightLine Puts Pedal To the Metal With New CTV Ad Formats

Brightline Beat the Clock format trivia.

Leaning into connected TV and stomping on the gas when it comes to interactive advertising, BrightLine said it is launching an Accelerator PTM (pedal to the metal) collection of ad formats.

One of BrightLine’s Accelerator PTM formats is called “Beat the Clock.” Instead of watching passively during a 30-second spot, viewers are asked to answer trivia questions or challenged to a product-related contest like “dunk the fries.”