BrewDog has defended its decision to screen the FIFA World Cup in its bars after launching an advertising campaign criticising the sporting event. Earlier this week, the brewer said that they're a proud 'anti-sponsor', and referred to the competition as the 'World F*Cup'.
Billboards, which have gone up, compared the decision to let Qatar host the World Cup as the same as letting it take place is Russia or North Korea. The advert also stated that they would be donating all profits made from Lost Lager sold during the World Cup to causes fighting human rights abuses.
A longer statement on Twitter made reference to the accusations of corruption surrounding the event. The statement read: "Football's been dragged through the mud, before a single ball's been kicked. Let's be honest: Qatar won it through bribery. On an industrial scale.
