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Insider UK
Insider UK
Business
Peter A Walker

BrewDog CEO reveals gold can stunt cost him almost £500,000

BrewDog's chief executive has revealed that his solid gold can competition - which fell foul of the authorities - cost him around £470,000 to put right.

In November 2020, the Ellon-based brewery announced on social media that it would be hiding 50 'solid gold' cans of Punk IPA in 12 packs.

Each winner would not only get to keep the can, but would also receive £15,000 worth of BrewDog shares.

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