BrewDog is hoping it’ll be ‘third time’s a charm’ as the craft brewer announces its infamous Gold Can competition is back, with limited edition gold cans hidden in packs of its beer.
After co-founder and CEO James Watt forked out £500,000 of his own money to pay the price for a miscommunicated previous iteration of the campaign, the Scottish beer firm is back with version 3.0, now featuring gold-plated cans – and £5,000 – as the prize.
Craft beer lovers can hunt for the limited-edition cans, which are now in supermarkets. Once discovered, the lucky punters can claim a £5,000 cash prize.
