An advert by Scots brewery giant BrewDog that claimed a can of their fruit beer counted as one of your five-a-day has been banned by the UK's advertising watchdog. The brewery was ordered to remove the line from its promotional campaign after the Advertising Standards Authority deemed it to be misleading.
In a marketing email headed "One of your five a day", the pub chain included the phrase "feeling fruity" above a picture of a "Hazy Jane Guava" IPA can. However, the Aberdeenshire-based company claimed the ad was "tongue-in-cheek" and felt like recipients of the email would realise the joke.
The communication, sent out to customers in July this year, read: "Summer is well and truly here. Quench your thirst while soaking up the sun (or rain) with our fruit laden favourites. From Pineapple Punch to our limited edition Hazy Jane Passionfruit, we've got all your fruit needs covered!"
