When you think brakes, what comes to mind? Chances are, it’s Brembo. Doesn’t matter if you’re into sportbikes, supercars, or Formula One—Brembo’s the gold standard. But in the world of bicycles? Not so much. Cyclists are more likely to swear by Shimano, SRAM, Magura, or Hope.
That might be about to change, though, because Brembo is officially throwing its hat into the mountain bike ring, and they’re kicking things off right at the top.
The Italian brand just announced a partnership with Specialized Bicycles and their elite downhill racing team, Specialized Gravity. That means heavy hitters like Loïc Bruni, Jordan Williams, and Finn Iles will be running prototype Brembo brakes for the remainder of the 2025 World Cup season. It’s a classic Brembo play: prove it at the highest level first, then let the tech trickle down to the masses.
