Breast cancer awareness campaigns too often overlook those with metastatic breast cancer – here's how they can do better

Many stage 4 breast cancer patients say that they don't relate with the pink ribbon. AnthiaCumming/E+ via Getty Images

Is there anyone who isn’t aware of breast cancer?

Since 1985, cancer-related nonprofits, along with pharmaceutical firms and other businesses, have sponsored an international campaign to observe October as “Breast Cancer Awareness Month.” During these weeks, the public is bombarded with awareness and education messaging featuring the campaign’s symbol, a pink ribbon.