High-end supermarket Waitrose has removed all Warburtons products from its shelves following performance related claims. A row between the retailer and baking firm sparked and comments were reported in the national press.
Waitrose, which has stores in Nottingham and the county including Nottingham city centre and Newark, has pulled all Warburtons products from its shelves.
Part of the John Lewis Partnership, the supermarket was reported in The Telegraph to have said that the British baker's "performance didn’t meet expectations". However, Warburtons hit back saying that "quality is paramount" and that it has put "an awful lot of care" into the products its bakes.
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The row erupted and Waitrose said: "We stopped selling Warburtons products a year ago after their performance didn’t meet our expectations. We focus on fantastic products at great value that our customers love and we remain open to working with Warburtons in the future."
News outlet, Manchester Evening News reported the Bolton based manufacturer as saying: "At Warburtons, quality is paramount. We put an awful lot of care into the two million products we bake and deliver to over 19,000 stores across the country every single day.
"We know that consumers recognise the quality, and value of our products and that is why we are the number one bakery brand in the UK. It is a shame that Waitrose chose to delist us last year and we would of course love to be back on their shelves in the future."
In July, BusinessLive revealed that a rise in costs to cope with the Covid-19 pandemic as well as overcoming a major delivery driver shortage had hit profits at Warburtons during its latest financial year. The family-owned business posted pre-tax profits of £15.2m for the 12 months to September 25, 2021, compared to the £23.6m it achieved during the prior year.
The company, which is led by the fifth generation of the Warburton family, also reported a turnover of £567.9m, up from £556m.
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