The three-day Mysuru Brand Fest which offers a platform for introducing art and culture of the city and promoting tourism will take off from January 26. The winter flower festival at the palace concluded on December 31 managed to attract a lot of footfall and the ensuing festival also aims to draw maximum footfall with various promotional activities.
“The event offers an ideal platform for promoting Mysuru and its brand value. The fest will provide an opportunity for the visitors to experience Mysuru and its heritage,” said Tourism Department officials here.