Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Charlotte Cripps

Brand Beckham is out of control – and the performative nepotism is everything Brooklyn warned us about

Romeo Beckham, 23, is following in his mum Victoria’s footsteps with the launch of his own fashion brand, Intra, selling sportswear with a retro style – and the Beckham family, fresh off their yacht in Ibiza, have posed en masse in the label’s football jackets, influenced by England, Brazil and America, as if they are starring in a cheesy high street fashion catalogue.

The photo, which has since been posted to Victoria and Romeo’s Instagram with over 200k likes, sees Victoria, 52, David, 51, Cruz, 21, Romeo and their respective girlfriends, Jackie Apostel, 30, and Kim Turnball, 24, standing on a staircase and wearing Romeo’s new England-style bomber jackets. Except of course for Victoria, who opted instead to wear a white sleeveless top and black trousers, likely from her own label, with Romeo behind her wearing a white vest top, presumably so his mother doesn’t look like the odd one out.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.