Picture a cobblestoned street winding through Milan’s classical retail quarter. Amidst the thrum of luxury brands, BOYY and Danish artist FOS (aka Thomas Poulsen) have conspired to create a living, breathing space that evolves alongside their brand.
Founded in 2006 in New York by partners Jesse Dorsey and Wannasiri Kongman, and now based between Milan and Bangkok, the brand is known best for its colourful and playful handbags and shoes. The new flagship on Via Baguetta provides a dialogue between past and present: ‘The way I’ve been thinking about it, it’s almost like a living organism that grows and metamorphoses in real-time,’ says Dorsey.
