If you've been following the news cycle as of late, you might have noticed the President and CEO of Gearbox Software, Randy Pitchford, come out telling players that "real fans" would find a way to buy Borderlands 4 if the price hit $80. As you can imagine, that didn't go over well with many people.
In better news (Don't worry, it gets bad again), Randy Pitchford has announced that Borderlands 4 will not be receiving a price increase to $80 like some other titles in the industry. Instead, the standard price will launch at $69.99.
