Borderlands 4's pricing was announced weeks after Gearbox boss Randy Pitchford said "if you're a real fan" you'll find a way to buy the game if it turned out to be $80. And after the controversy and subsequent apology over that comment, the game is $70. However, the Deluxe and Super Deluxe editions cost $100 and $130 respectively, presumably for the "real fan" to buy.
The Gearbox Twitter account elaborates that "we have a huge slate of post-launch content planned, including free content drops and updates," while the Borderlands account explains what's to come in the more expensive versions of the game with one of those tables that break down everything.
