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Technology

Michael Hoglund

Borderlands 4 CEO says "If you're a real fan, you'll find a way" to pay $80 for their game

Randy Pitchford Sega

Borderlands psycho mask held in a hand with dollar signs in the eyes.

Borderlands 4 is on the way this September, and gamers are a little worried about its potential price. The founder of Gearbox and current CEO of Gearbox Entertainment, Randy Pitchford, has come out to defend the possible pricing of Borderlands 4, in a way that might just come across as tone deaf.

A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.May 14, 2025

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