If you walk around London on a sunny weekend in summer 2025, chances are that every other person you pass will be wearing one half of a football kit. Shirt or shorts, but never together (very bad look).
The fashion football shirt reached peak popularity last summer, with everyone and their aunt releasing hot, new, hyper-specific football shirts. Fontaines D.C., Rizla, Palace, Jameson whiskey, Beigel Bake, you name it. If it breathed and it had brand consciousness, it had a football shirt.
