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Liverpool Echo
Liverpool Echo
Entertainment
Elle May Rice

Boots annual 70% off sale: what's included, start date and what to expect

There are fewer sales more highly anticipated than Boots' annual 70% off event.

The big sale, which usually starts in January, is always in high demand, with many shoppers ensuring it is in their diaries every year.

During the sale, Boots is typically quite generous with its deals, with products from its biggest brands reduced by 70% or in some cases even 90%.

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