Opening a new book shop in the current retail climate is a daunting task, but it is one that Jordan Taylor-Jones is embracing.
Jordan, 30, opened the West Kirby Bookshop on Grange Road in the town on Saturday, July 23. A truly independent shop, it promises to be community driven and it stocks a more diverse range of books than you may find elsewhere.
With his new shop, Jordan says he has no interest in taking on Amazon, nor is he wanting to compete with chain book shops. For him, it's a passion project - giving West Kirby something that it lacked. After the first week of business, Jordan spoke to the ECHO about the new shop, what inspired it and what the future holds.