Online retailer Boohoo has stunned shoppers by selling a pair of £30 boots which look 'virtually identical' to Ugg's £155 sell-out Ultra Mini Boots. The £155 Ultra Mini Ugg Boots have been a style staple this winter, but have consequently sold out almost everywhere. However, Boohoo has come up with a cheaper alternative which cost a whopping £130 less than the designer Ugg Boots.
Shoppers have been seriously impressed by the similarity of Boohoo's £30 boots to the original £155 Ugg pair, and they've been racking up rave reviews online. Shoppers have taken to the likes of Instagram and Tik Tok to praise the Boohoo buy.
Boohoo has released three different versions of Ugg-style shoes, with two different colourways of the 'embroidered slip on cosy mules' (available in either olive green or black) and the 'platform cosy boots'.
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The £25 slip on mules have a similar low cut fit to Ugg's 'ultra minis', which have become one of the more popular styles. There are some differences too, as Boohoo's dupes have a thicker sole with distinct jagged edges.
Despite this, it's proving to be a popular product for shoppers who want to achieve the same look as Uggs. Boohoo's 'platform cosy boots' come in a chestnut or black version and are slightly more expensive at £30.
Sharing footage to its Instagram page, Boohoo branded both the ultra mini cosy boots and platform cosy boots as a "winter wardrobe essential". With more than 96K plays of Boohoo's Ugg dupe reel, originally shared by influencer @nikia.norkus, the retailer showed shoppers how to style the slipper-style shoe and left many impressed.
One shopper commented: "The fits are on point but the shoes make it a vibe even more." Another shopper said: "'Omg I need a pair", alongside several heart eye emojis.
The shoes have caught a lot of attention over on TikTok too, says the ECHO, with shoppers sharing how they're styling the 'Boohoo Ugg dupes' with everyday outfits. One TikTok user said she had ordered the platform cosy boots in chestnut and "loved them so much that she's gone
The £25 slip-on mules are currently available to order online for £25 at Boohoo here. You can find the £30 Ultra Mini Platform Boots here.
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