Popular fashion e-retailer Boohoo has delighted fans by announcing it has officially ventured into the beauty market with their own line of products.
The online fashion giant adds to its ever growing amount of products with their first ever beauty range that features 50 cruelty-free and vegan make-up items and accessories.
In addition to being 100% cruelty-free and vegan, all packaging included is completely recyclable.
It will be the first ever time the retailer has sold their own-brand of beauty products following their popular sell-out Christmas advent calendars that are filled with other branded products.
Included in the range is a variety of exciting products for brows, lips, eyes and face that boohoo says "will provide affordable beauty options for all complexions and skin tones."
Some of the highlights beauty lovers will want to snap up includes a 36-shade pigmented eyeshadow palette, a radiance boosting liquid blush and a range of setting sprays.
Beauty and skincare enthusiasts will be excited to hear the range includes key ingredients known to keep your skin healthy and glowing, which includes hyaluronic acid, aloe, coconut oil and botanical extracts.
Similar to their fashion prices, the e-retailer is committed to providing shoppers with affordable products with prices ranging between £3-£25.
Lou Maddison, lead hair and make-up stylist at Boohoo said: "“The standout product for me has to be the Liquid Blush. I am obsessed! I use a few small dots along the higher points of my cheeks and blend with fingertips, it's such a natural way to add a glow.”
The online fashion retailer's venture into the beauty department has been met with praise from shoppers who have declared their 'need' for the new cruelty-free collection.
Boohoo shared sneak peaks of their beauty collection on their official Instagram page where shoppers quickly voiced their love for the new venture.
"Stop it. absolute game changer", one shopper praised.
"Need", exclaimed another shopper.
While a third enthusiastic shopper commented: "Need to try."
With a fourth saying: "oh hello!!!"
Boohoo's first ever beauty collection is officially available online.
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