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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Boohoo issues profit and sales warning as market value slumps 87% in year

boohoo logo
After Boohoo’s profit and sales warning, shares slumped more than 10% in early trading to their lowest level since 2016. Photograph: Ian West/PA

Boohoo has issued a profit and sales warning as the cost of living crisis causes a slump in shopper demand for the fast-fashion brand’s products.

The online clothing retailer, whose brands include Pretty Little Thing and Nasty Gal, reported a 10% fall in total revenues to £882m in the half year to 31 August and said it now expects annual sales to be down about the same level.

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