Bond King Bill Gross is renowned for his aggressive bond investing strategies and is credited with democratising the fixed-income securities market by making it accessible to all investors. He co-founded Pacific Investment Management Company (PIMCO), working tirelessly to establish it as the biggest active fixed-income fund management firm globally.
Before PIMCO, trading bonds was rare and primarily conducted via paper documents. Under Gross's leadership, PIMCO pioneered active trading and expanded into junk bonds and emerging markets. As of September 2023, the company managed assets worth over $1.7 trillion (£1.2 trillion). Gross resigned from PIMCO in 2014 and subsequently joined Janus Capital Group, where he remained until his retirement in 2019.
