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The Guardian - AU
The Guardian - AU
National
Josh Butler and Tory Shepherd

BoM paid communication consultants almost $70,000 to rebrand it ‘the Bureau’

The letters BOM seen over a satellite view outline of Australia
Australia’s Bureau of Meteorology has been ridiculed for asking media to refer to it only as “the bureau” and not the BoM. Composite: UniversalImagesGroup/Bureau of Meteorology/Getty

The Bureau of Meteorology paid an external communications consultancy almost $70,000 to rebrand it “the Bureau” with staff claiming they were treated like “naughty schoolchildren” if they slipped up and referred to it as “the BoM”.

Environment minister, Tanya Plibersek, said on Tuesday she did not “quite understand” why the Bureau commenced a rebrand to update its name and logo, saying she was not focused on those factors during the severe flooding across much of the eastern seaboard.

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