The stadium home to the Bolton Wanderers will get a 'tongue in cheek' new name that could tie television pundits up in knots, the club has announced.
Bolton's stadium will be renamed the Toughsheet Community Stadium in the summer after the League One promotion hopefuls agreed a naming rights deal with a Bolton-based recyclable building product manufacturer.
The company's boss said he hopes the dash of 'schoolboy humour' will cause hilarity when pundits are asked to name the stadium on television, calling it 'a great laugh'.
“We’re happy to have a bit of fun with it,” Doug Mercer told the Bolton News. “Obviously the brand name is a bit tongue-in-cheek, a bit schoolboy humour.
“But I can’t wait to see them try and make each other say it on Sky Sports, it’ll be a great laugh!”
Bolton say the partnership with the company, based in nearby Westhoughton, represents the largest sponsorship deal in the club’s history.
Many fans have already taken to social media to joke about the new name, with one fan tweeting: 'Bolton lose? Toughsheet'.
"If you need a laugh, check out Bolton's new sponsor. God, the laugh was just what I needed to dislodge a..." another wrote.
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