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The Guardian - UK
The Guardian - UK
World
Tiago Rogero in Rio de Janeiro

Bolsonaro supporters ‘cancel’ Havaianas flip-flop brand over television ad

An employee touches a pair of Brazilian Havaianas flip-flops at a store in Sao Paulo: he has his back to the camera and wears a dark teal coloured sweatshirt. The brightly coloured flip-flops are arranged on the wall in rows of yellow, orange, pink and purple.
The first day of the boycott is said to have wiped about £20m off the company’s market value. Photograph: AFP/Getty Images

Leaderless since its figurehead was jailed for attempting a coup, Brazil’s far right has found a new nemesis: the flip-flop brand Havaianas, which has been “cancelled” by Jair Bolsonaro’s supporters over a television advert.

The controversy stems from the actor Fernanda Torres – the star of I’m Still Here, the Brazilian film that won an Oscar for best international feature – saying in the ad that she hoped audiences would not start 2026 “on the right foot”, but “with both feet”.

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