After teaming up with New Balance on a pair of vintage-inspired 990v3 shoes, Bodega is tapping industry newcomer Hoka One One to revamp both sneakers and slides. The footwear combines the boutique’s streetwear legacy with Hoka’s performance features, making for a fashionable and functional collection.
Since last year, shoes and gear originally meant for outdoor activities like hiking, climbing, or running — as is the case with Hoka One One and popular competitor Salomon — have taken on new life in streetwear. With people seeking stylish yet comfortable options for life after quarantine, fitness sneakers have become the highlight of exclusive collaborations: Last year, Hoka partnered with Korean streetwear brand thisisneverthat to create a beefy yet aesthetically-pleasing sneaker alongside gorp-approved apparel. Still, Hoka’s collaboration with Bodega may be its biggest step into streetwear yet — and judging by the footwear the duo has created, the partnership won’t be its last.
