BMW Group just published its half-yearly report on June 30, 2026, and what's inside is quite interesting, particularly if you're following these businesses from a motorcycle and powersports perspective. Now, clearly, only some companies present analogous situations to BMW's; Honda immediately comes to mind, as does (to a lesser extent) Suzuki.
Neither Japanese automaker is a perfect analogue, since BMW exists in a more luxury-oriented space than either Honda or Suzuki. But all three companies operate both motorcycle and automotive divisions that nest under a larger corporate umbrella. Add to that the fact that both BMW and Honda continue to sell both their automotive and their motorcycle products in the US, while Suzuki only sells its motorcycles here (but continues to sell both its automotive and motorcycle products elsewhere), and that's another way in which they differ.
