BMW has been the dominant player in the luxury segment for several years, eclipsing Mercedes and Audi by a considerable margin. It didn’t reach #1 by chance but through a multi-layered strategy that involved key decisions such as vastly expanding the lineup and keeping all powertrains. As the saying goes, never change a winning team. In the foreseeable future, Munich will continue pumping out new models with gasoline, diesel, plug-in hybrid, and electric power. There’s even a hydrogen model on the way.
We stumbled upon an interesting slide in a document prepared for investors. New models like the i3, iX3, 7 Series facelift, and X5/iX5 will be followed by a plethora of cars through the end of 2027. While the image we've attached below makes it look like BMW is about to flood the market with two-door sports cars and SUVs, we need to read the fine print: “Illustrative only.”
