BMW iVision Dee is a concept that the manufacturer is using to preview the look of the 2025 fully-electric 3 Series, as well as some of the pieces of tech that will debut with it. With that in mind, it’s certainly an important design study, so we don’t really understand why BMW opted to promote the study with this odd short film featuring two actors who were really big in the ‘80 and ‘90.
Arnold Schwarzenegger is the protagonist, and David Hasselhoff makes an appearance behind the wheel of KITT. In the film, Arnold engages in a conversation with Dee, BMW’s idea of an intelligent personal assistant that is built into one of its cars, and they seem to have diverging views when it comes to cars being better in the 1980s or if the modern tech-laden approach is indeed better.
