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Chris Bruce

BMW Hires Arnold Schwarzenegger To Advertise Plush Pegasus Toy

Arnold Schwarzenegger BMW Salma Hayek Zeus Super Bowl

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Think back to February 2022 when Arnold Schwarzenegger and Salma Hayek starred in the BMW Super Bowl commercial advertising the iX EV. A brief gag in that spot was that Schwarzenegger, playing the Greek god Zeus, owned a tiny Pegasus as a pet. The German brand was proud enough of this little, mythical creature to make a plush out of it. Now, the company got the former Governator to promote the toy on Instagram.

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