Pieta – Ireland’s national suicide prevention charity – has partnered with Sam’s Barbers this Blue Monday to drive awareness of Pieta’s ‘SIGNS of suicide’ campaign.
The campaign encourages people to ‘swap the small talk for the big talk’, with Pieta revealing over half their clients are under 25 years old.
Many young men have great relationships with their barbers and consider this a safe space to open-up and talk freely.
