As the cost of living crisis continues to grip the nation, many households will be looking to shake up their shopping habits to help save some spare cash.
The branded goods vs supermarket own-brands debate has been growing since prices sky rocketed, but is it worth making the switch and will it save you money?
Well, according to a series of blind taste tests, the answer is yes, as quite a few supermarkets have come out on top form for quality, flavour and price recently.