Jisoo is taking Salomon's trail-running roots into a decidedly fashion-forward setting.
The BLACKPINK star fronts the footwear brand's new Fall/Winter 2026 "In the Open" campaign, photographed across South Korea in landscapes where city streets and the outdoors blur together. It marks her first global campaign for Salomon since becoming one of the brand's ambassadors earlier this year.
The campaign puts Jisoo in three weather-ready versions of Salomon's recognizable XT footwear: the XT-6 Protective, XT-Whisper GORE-TEX and XT-4 OG GORE-TEX. The collection is scheduled to launch Oct. 7, with Salomon promoting it as a limited release in select markets.