Media giant The Walt Disney Company (NYSE:DIS) was one of several companies that used the annual San Diego Comic Con to highlight upcoming releases and play movie trailers for the first time. The company utilized the event as a way to highlight the planned Phase 5 for its Marvel Cinematic Universe and provide a brief look at what’s ahead in Phase 6.
What Happened: Since buying out Marvel in 2009, Disney has used the comic book brand as one of its key drivers of content for movie theaters and of recent for its Disney+ streaming platform.
