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Fortune
Fortune
Nicholas Gordon

Black Lake founder Yuxiang Zhou pitted an AI agent against his top sales coach. His most experienced salespeople chose the AI

(Credit: Fortune)

When Yuxiang Zhou, founder of Black Lake Technologies, pitted an AI sales coach against his company’s most experienced sales leader, seven out of 10 of Black Lake’s most senior salespeople voted for the machine’s advice.

The experiment began when Zhou complained that his CRM software reduced a day of client conversations to “a very subjective one paragraph, and then the leader sits back and reads this paragraph and analyzes.”

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