Shoppers who are looking to snag a bargain this Black Friday are being warned to take their time before buying - as not all "deals" are actually good value.
New research from consumer expert Which? found that only one in seven Black Friday deals offer a genuine discount. In fact, findings show that the majority of promotions are cheaper or the same price months before the sale day.
With the mammoth event less than 72 hours away, Which? is urging customers to carefully consider whether items are worth buying and that the "discounted" price offers an actual deal.
