Black Friday sales have been popping up for weeks now, with many retailers starting their sales early. But now that the event is in full swing and you notice flashy-looking discounts popping up on your social media feed and email inbox, you may be questioning whether Black Friday really is the best time to buy big ticket items and Christmas gifts.
You wouldn’t be the only one feeling sceptical. According to a YouGov poll, more than a third of UK consumers are less interested in Black Friday than they were two or three years ago, and the most common reason they gave was that the discounts were misleading.
