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Evening Standard

Business

Josie Clarke

Black Friday delivers lowest consumer technology sales since 2017

Black Friday GfK Covid-19

Shoppers on Winchester’s High Street on Black Friday (Andrew Matthews/PA) (Picture: PA Wire)

Air fryers, clothes airers and electric blankets bucked a downward trend for Black Friday sales this year as budget-conscious consumers took a cautious approach to the event.

This year’s Black Friday delivered the weakest results for the technology and durables sector for five years, with the total market down 2.1% and online sales by value falling 3.8%, according to analysts GfK.

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