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Windows Central
Windows Central
Technology
Adam Hales

Black Friday buyers beware — AMD says graphics card prices could rise 10%

Amd Lisa Su.

Another day, AI-driven demand continues to affect hardware pricing. AMD has reportedly informed its partners that GPU costs are set to rise due to higher DRAM prices, with increases expected to be at least 10 percent. The shift is linked to memory supply being redirected toward AI datacenters, which is putting pressure on component availability and pushing costs upward.

RAM pricing is already climbing, and that impact is now moving into the consumer graphics card market. There are still some solid GPU deals available during Black Friday and Cyber Monday, so it may be worth watching current discounts before pricing adjustments reach retail.

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